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AI is probably not what you need
The headlines are everywhere: "AI Will Transform Your Business!" and "Small Businesses Using AI See 40% Growth!" But here's what those articles often miss: most small businesses can achieve remarkable improvements with simple technology, clear organization, and better communication—long before they need artificial intelligence. The Real Opportunity for Small Businesses Small businesses have a unique advantage: they can move quickly and make changes without layers of bureaucra

Christopher
Aug 2, 20254 min read


Guest Journeys: More Than Just a Slogan
You've likely heard of guest journeys before—a brief description of a guest's experience somewhere at your resort. In my experience,...

Christopher
May 7, 20254 min read


From Skill to Business: Building the Complete Vehicle
Starting a "Business" One of the most common difficulties faced by small business owners is transitioning from a skill to a service or...

Christopher
May 6, 20253 min read


The Bi-directional Conduit: Redefining the Manager's Role
The smaller the business, the more pivotal managers are to organizational success. In small-to-medium businesses and resorts, managers...

Christopher
May 5, 20253 min read
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