You've likely heard of guest journeys before—a brief description of a guest's experience somewhere at your resort. In my experience, these are often glossed over, used as a saying or a slogan ala "But it'll make a great guest journey" instead of an analytical tool. To me, a guest journey is a way of capturing a process in order to quickly summarize it into a digestible format for implementation. These journeys can be valuable both from a future facing and "as-is" perspective.